Cold Calling Tips and Tricks

The Money is in the Follow Ups

Most people only call these numbers once and that's how you guarantee you don't get far. Here's the story of how most meetings are booked.

Call once, ask for decision maker, they are busy, ask for a good time to call back. Call back when they say to call back, ask for decision maker, they are busy, ask for good time to call back. Repeat, repeat, repeat, until decision maker is on the line.

Not only will you get to decision maker, but the employees will know you, and know you are serious. Most people only call once and are quickly forgotten about. Most people fail, don't be like most people. Keep calling and actually calling at the proper times and it's unreasonable for you NOT to book more meetings to close more deals.

Get on the Employees Side with Persistence

There's times after calling 10 times throughout a few months eventually gate keepers just become on your side more and more and help you reach the prospect, especially if you have a good reason to talk to decision maker because you have a good offer.

Leaving Many Messages with Employees

Asking the employee who answered the line to leave a message or write a note for their boss is great idea, only if you plan to follow up again in the future. If you do this once, that message will likely be thrown away or ignored (gate keeper may not even write anything down the first time), but if you keep trying you WILL get on the line with the decision maker. The best clients take the most effort to get in contact with. Remember, some of these people get called a lot, and what can seperate you from the rest is persistence because you have such a good offer. You are doing these businesses a favor by following up with them until you get an answer on your solid offer. Following up a ton makes these businesses aware of your name so they take you more seriously.

Pretend without your service their backyard is on fire and they don't know about it, so you need to do everything you can to stop their house from burning down. Hope you understand the metaphor, and if you don't maybe you need a better offer or more confidence in what you provide.

People appreciate those who look out for their best interest.